ABOUT INN

Inspired by street and sportswear, INN comes to life in a palette that simultaneously evokes the canvas of a modern contemporary artist.


INN’s aesthetic is a fusion between luxury and homewear, a perfect combination of modern
comfort. INN re-interprets modern living by making staying home fun. Adding a
vivacity of colour keeps the brand youthful and easily inserted into daily
living. Refined but relaxed and presented in cotton velvet terrycloth.


A modern reimagining of the timeless homewear aesthetic, with influences from art, design and fashion. INN offers robes for staying home, but make it more creative and fun. The magical hours, marked by their sense of ease – like waking up on a Sunday morning and staying INN all day. Starting off with a robe collection, but founders Cherique and Kim have only just started. “We believe that staying INN can be magical and homewear should be more fun, we’re here to make that happen”.  

INN The Label Luxe Badjas imnotnaked Urban Bathrobe INN The Label Luxe Badjas imnotnaked Urban Bathrobe
INN The Label Luxe Badjas imnotnaked Urban Bathrobe
INN The Label Luxe Badjas imnotnaked Urban Bathrobe
INN The Label Luxe Badjas imnotnaked Urban Bathrobe